704 Shop is dedicated to doing its part to bring people together to be part of a broader conversation supporting positive change and culture. We believe that our products and services connect our supporters to each other and to the region and can serve as the fabric through which meaningful connections endure. As such, we strive to bring you the very best in high quality apparel and other branded merchandise with the goal of equating your product satisfaction and enjoyment with your pride in the 704 area code.